The retail industry in Dubai is definitely one of the most dynamic industries. The kind of retail variety and concepts that Dubai has to offer is really unique and puts Dubai on the world retail map.
With the current economic climate, it is not surprising that value fashion & value with every sort of retail concept is what is thriving. This means that every kind of retail concept, be it fashion, electronics, furniture, household items etc, have to offer value in order to gain and retain customers. People are spending wisely these days and every penny counts. Gone are the days of high spends just for brand name. Keeping in mind the consumer mind-set in today’s times, Dubai has stepped up to the plate and every retail concept is trying to offer “bigger, better and more” value. This has kept the industry on its toes and 2009 & 2010 have seen innumerous short-term marketing strategies and tactical campaigns all designed to provide value additions to consumers.
With Dubai constantly striving to make the “world’s biggest mall” and “providing best entertainment within malls” and the many malls coming up, it’s no wonder Dubai is one of the shopping capital’s of the world.